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Learning, Collaboration, Analytics & Services
Today's Higher Education institutions are competing for students. Many may not have the resources to conduct much-needed market analyses but want to invest wisely to attract new learners. Blackboard’s Market Research and Strategic Planning Solution provides a detailed, predictable plan geared toward:
Create an Action Plan
The first step is to work with you to conduct a comprehensive market research analysis on the competitive landscape, degree program viability, and audience segmentation. To successfully draw students, we help align new program offerings on three data-based objectives:
We consolidate research data, along with an evaluation of your existing recruitment strategy, into a customizable marketing and recruiting plan that’s ready for execution.
Focus Investments with Data-Driven Insights
Blackboard’s Market Research and Strategic Planning services can help you:
Contact us for a readiness assessment.
Contact us online or call
800-424-9299 to reach a Blackboard Representative
Identify, Attract, Engage, and Enroll
Explore our step-by-step approach to improving student enrollment with our four leading marketing and recruitment strategies. Download the eBook >
A new way to grow online
Hear how we helped USM compete against virtual schools, transform their online presence, and become the number 1 online learning provider in Mississippi.
Ready the case study >
Drive targeted growth
We help institutions take a student-centric approach to growing online by starting with a strategy grounded in research and building it around the student-consumer.Watch the video >